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Every meal matters

73,345 meatless meals have been pledged

See the impact

We get it, changing your diet is hard

We love meat. We also love the environment. Between 1992 and 2016, meat consumption increased 500%. That increased demand for meat has taken a toll on the environment.

Curious about the impact you alone can have by eating less meat over the course of a year? The selector corresponds to the number of days you eat at least one meat meal.




The average American eats meat for at least one meal every day.


Every day

5x a week

3x a week

Once a week

Every other week

Once a month




You can save gallons of water a year that would otherwise be used to support livestock.

That amount of water could nourish people per year.
You can save lbs of human-edible food a year that would otherwise be used to support livestock.

That would supply of someone's yearly food intake.
You can prevent lbs of CO2e from being emitted per year.

That would be like cutting greenhouse gas emissions from your vehicle by .
You could save a year from cutting back that much on meat.

That leaves you with more money to buy more things! Or better yet, to buy locally, sustainably raised meat.



The livestock industry contributes between 12-18% of total greenhouse gas emissions
Learn more
The EPA states that animal agriculture is the #1 cause of water pollution
Learn more
60% of global biodiversity loss is linked to meat consumption
Learn more
55 square feet of rain forest is destroyed for every single meal with beef
Learn more
Deforestation

In the last 30 years, we've lost 400,000 square kilometers (248,548 square miles) of Brazilian rainforest to livestock agricultural expansions (Columbia edu).

From 1993 to 2013 cattle rearing in the Brazilian Amazon grew by 200% (New York Times).

Over three-quarters of all deforested lands in the Amazon region have been converted to livestock pasture and feedcrop production for domestic and international markets (Trophic Cascades).

Half of all habitable land on earth is used for agriculture. 77% of that land is used to produce meat and dairy (Our World in Data).
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Water pollution

Animal agriculture is responsible for more water pollution than all other industrial sources combined, it's mostly poop (EPA).

Manure effluent and extensive over-use of fertilizers for feedstock production, especially corn (West et al., 2014), also pollute many water-ways and are significant contributors to the more than 400 dead zones that exist at river mouths worldwide.
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Greenhouse gas

Worldwide, the livestock sector is responsible for approximately 14.5% of all anthropogenic greenhouse gas emissions, approximately equivalent to all the direct emissions from transportation (Trophic Cascades).

Anthropogenic greenhouse gas emissions have caused an increase in global surface temperature of approximately 1 degree Celsius since pre-industrial times. This has led to unprecedented mass coral bleaching events which--combined with growing local pressures--have made coral reefs one of the most threatened ecosystems on Earth (IUCN).
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Biodiversity

Of the 28,000 species evaluated to be threatened with extinction on the IUCN Red List, agriculture is listed as a threat for 24,000 of them.

Large wild herbivores are generally facing dramatic population declines and range contractions, such that ~60% are threatened with extinction, with major threats including hunting, land-use change, and resource depression by livestock.
Go back
Biodiversity
60% of global biodiversity loss is linked to meat consumption.
Learn more
Of the 28,000 species evaluated to be threatened with extinction on the IUCN Red List, agriculture is listed as a threat for 24,000 of them.

Large wild herbivores are generally facing dramatic population declines and range contractions, such that ~60% are threatened with extinction, with major threats including hunting, land-use change, and resource depression by livestock.
Go back
Water pollution
The EPA states that animal agriculture is the #1 cause of water pollution.
Learn more
Animal agriculture is responsible for more water pollution than all other industrial sources combined, it's mostly poop (EPA).

Manure effluent and extensive over-use of fertilizers for feedstock production, especially corn (West et al., 2014), also pollute many water-ways and are significant contributors to the more than 400 dead zones that exist at river mouths worldwide.
Go back
Deforestation
55 square feet of rain forest is destroyed for every single meal with beef.
Learn more
In the last 30 years, we've lost 400,000 square kilometers (248,548 square miles) of Brazilian rainforest to livestock agricultural expansions (Columbia edu).

From 1993 to 2013 cattle rearing in the Brazilian Amazon grew by 200% (New York Times).

Over three-quarters of all deforested lands in the Amazon region have been converted to livestock pasture and feedcrop production for domestic and international markets (Trophic Cascades).

Half of all habitable land on earth is used for agriculture. 77% of that land is used to produce meat and dairy (Our World in Data).
Go back
Greenhouse gas
The livestock industry contributes between 12-18% to the total green- house gas emissions.
Learn more
Worldwide, the livestock sector is responsible for approximately 14.5% of all anthropogenic greenhouse gas emissions, approximately equivalent to all the direct emissions from transportation (Trophic Cascades).

Anthropogenic greenhouse gas emissions have caused an increase in global surface temperature of approximately 1 degree Celsius since pre-industrial times. This has led to unprecedented mass coral bleaching events which--combined with growing local pressures--have made coral reefs one of the most threatened ecosystems on Earth (IUCN).
Go back

Make meat meaningful

Here's a case for deliberate, less frequent consumption of sustainably sourced meat:

Save money, help the environment, boost your local economy and make the times you do eat meat more meaningful. Plus, sustainanably sourced meat tastes better. Way better.

Not sure where to buy local meat? Click below to use our local meat finder.

Find local farms

Ready to take the leap to eat less meat?

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